The Duck Campaign
Have you ever seen a bright colored t-shirt or poster with ducks on them around campus?
The ATOD program coordinates a Social Norms Campaign, also known as “The Ducks,” to promote a better understanding of alcohol use by the MSU student population and challenge the prevailing myths and misperceptions which often lead to higher risk consumption.
The “Duck” campaign was initially developed by MSU students in the Communication Arts and Sciences program and currently utilizes a group of student volunteers, the Quack Pack to inform the development of new campaign messages and strategies, assist with distribution of campaign materials on and off campus, and provide staffing for campaign events.
As part of the campaign, Olin Student Health Services and the Residence Hall Association (RHA) co-sponsor an in-hall, interactive educational program called “It’s Your Ducky Day.” These events are extremely popular and are attended on average by 300 students. To learn more about the campaign, become a Quack Pack member, or to arrange an “It’s Your Ducky Day” event in your hall, please contact Cara Ludlow by email at Cara.Ludlow@hc.msu.edu